25 June 2008

Banned Heinz Mayo Advert: "Ain't you forgetting somethin'?!"

Heinz Deli Mayo Advert


The Wright Stuff on the pulled mayo commercial in question:


What LJ: furiosity said is so true:
The thing is, it's fairly obvious that the point of the ad is that if you use Heinz Deli Mayo, your creations will be indistinguishable from those prepared in authentic New York delis, so much so that even your family will mistake you for one of those dudes who work in New York delis, accent and all. It doesn't require Mummy and Daddy to explain gay people to Little Joanie unless they choose to. And if Mummy and Daddy are too dumb to work this out, damn, I wish they hadn't bred in the first place. Poor Joanie.


I don't think Heinz necessarily had to pull the commercial because of 200 complaints (since it's a small number and they spent the money on the commercial already), but hey, what do I know about big advertising businesses and their business model?

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